This study aims to understand how deepfakes affect customer stickiness. which characterizes the degree of customer retention on an online retail platform like Metaverse. Metaverse retail platforms can offer deepfake marketing to give customers an innovative buying experience. The study. https://www.markbroyard.com/mega-buy-rap-snacks-snoop-dogg-og-bar-b-que-cheddar-71g-online-sale-amazing-deal/